The tech boom of the late 2010s and early 2020s is officially over. Big companies like Google and Facebook are slowing down or stopping hiring; smaller tech companies are actively laying off staff and slashing their admittedly inflated valuations.
And let’s not even talk about the crypto space. Many pundits fear the recent carnage there is only one opening bid.
If you are exposed to the tech industry, you have every reason to be concerned. There’s no need to panic, though, and there’s a lot you can do to weather the downturn with your job and/or income prospects intact.
However, you will need to take your online presence more seriously than you have been. This is true whether you run your own business or just work in space. The survivors of this downturn will be those who work hard to differentiate themselves from the pack.
Here’s where to start.
Crunchbase is a technology-focused business directory for professionals, businesses, and investors. It’s one of the best places for people who work in technology and related fields, including finance and business services, to get their name out there in the world.
This is partly due to Crunchbase’s high visibility in organic search results. But don’t sleep on Crunchbase’s ease of use either; many high authority websites aren’t as easy or downright fun to use.
To see what a great Crunchbase list looks like in the real world, check out the Crunchbase list from Asiaciti Trust, a trust and business services company with an international presence.
- Angel.co (AngelList)
Just behind Crunchbase, AngelList is the place where technology founders, key employees and investors can meet and promote what they are working on. Notably, AngelList feels like a real community, rather than a transactional platform that isn’t the sum of its parts. As a member, you are part of a (relatively) exclusive club of a few thousand people who largely share your worldview and goals.
- Stack overflow
Think of Stack Overflow as Quora for developers and architects – a question-and-answer platform and knowledge-building community for serious tech professionals
Needless to say, Stack Overflow isn’t for everyone. If you’re in a technology-related profession or in a non-technical position within industry, its usefulness will likely be limited. But if you’re building something you can be proud of – or want to join a group of people who are – then its value proposition is clear.
LinkedIn deserves mention only because it’s the most visible platform for professionals of all kinds, at least in the English-speaking world. It’s not native to the tech, of course, but there are plenty of opportunities for tech professionals, founders, and investors to establish their true expertise and collaborate with peers and former competitors.
Dice is arguably the best “tech only” job site. Whether you’re looking for a job (or upgrade) in the industry, want to bolster an established team, or need to grow your start-up business quickly, Dice has you covered. you need. And like LinkedIn and Crunchbase, its domain authority is a boon even if you’re not currently hiring or looking for work.
Hired is another tech-focused job site. Compared to Dice, it’s a bit more talent-focused — you post your resume and credentials and invite potential employers to “compete” for you, according to Hired. Your mileage may vary, as they say, but it’s good to have contenders.
Not to be confused with Crunchbase, CrunchBoard is TechCrunch’s job board – a dedicated space for employers to post opportunities and for tech professionals to advertise themselves. Like Hired and Dice, it offers very little inconvenience for people on either side of the interview table.
Help your online presence help itself
Building and maintaining an online presence takes a lot of work. As the tech boom cools down and you’re forced to put even more hours into your day job, you might feel like you don’t have time to work on yourself.
It would be wrong. Because building and managing your online presence – professionally speaking, at least – is part of your daily job. If you are a founder or a partner in a technology company, this is an essential function; if you are salaried, whatever your rank, it is essential for the protection of your career (and your income)
So find the time to get to work. The tech climate is likely to get worse before it gets better – you’ll be glad you did.