Vroom returns to the Super Bowl, this time at private party venues

NEW YORK –

In 2020, the Kansas City Chiefs took on the upstart and defense-conscious San Francisco 49ers in the first Super Bowl appearance for their star quarterback Patrick Mahomes.

On their return trip to the Big Game last year, the Chiefs faced an entirely different kind of opponent: Tom Brady and the veteran-laden Tampa Bay Buccaneers, brimming with offensive firepower.

The Vroom team may be able to relate to such divergent tasks.

On the online used-car retailer’s first trip to the Super Bowl (advertising, that is), the company took the car dealerships, suggesting that Vroom can provide a better used car shopping experience for consumers.

In his return location coming next month, Vroom will turn its attention to the customer experience of selling used cars, this time poking fun at peer-to-peer sites.

Through a Broadway-themed spot titled “Flake the Musical,” the company will explain how “selling your vehicle can now be as easy with Vroom as buying one,” it said in a press release. .

The 30-second spot, which will air during the fourth quarter of Super Bowl LVI on February 13, is designed to show the “roller coaster of emotions” involved in selling a vehicle on a peer-to-peer site. , especially when the would-be buyer backs out of the deal.

“Now is the perfect time to sell a vehicle with used car prices at record highs. However, the process can be overwhelming and unnecessarily complicated,” Vroom chief marketing officer Peter Scherr said in a statement. hurry.

“At Vroom, we make selling your car as easy as possible. Being part of the Super Bowl allows us to invite tens of millions of consumers to visit Vroom.com and get an instant price on their car,” a- “When someone is ready to sell, we collect the car and the consumer is paid…all from their home,” he said. No more meeting strangers, endless negotiating or being teased. What could be better?”

Fittingly, the spot that will air during the Super Bowl — which takes place in the Los Angeles area — was choreographed by Mandy Moore, who was the choreographer for “La La Land,” a musical-themed film highlighting the city. Angels.