More and more Indonesians are turning away from illegal pirate sites for content

The Coalition Against Piracy (CAP) has tracked traffic to sites that have been blocked in Indonesia, as well as overall traffic to pirate sites and legitimate sites. The Indonesian government started blocking illegal sites in mid-2019, and by April this year, the total number of blocked sites in Indonesia had exceeded 3,500.

CAP’s latest data also showed that traffic to all pirate sites in Indonesia was down 75% in January this year compared to when tracking began in September 2019. It is encouraging to see that traffic to legitimate sites in Indonesia had also tripled over the same period.

The effectiveness of the blocking is supported by the latest YouGov consumer surveys conducted by CAP, in which more than 50% of Indonesian consumers say they have stopped or rarely access pirated services due to the blocking. Currently, 76% of Indonesian consumers say they are accessing more legal content and pirating less, and 26% say they have subscribed to legitimate sources following the blocking of illegal streaming sites.

Blocking as an educational tool can also be evident in 95% of Indonesian consumers who agree that online piracy has negative consequences – the highest in the region. Local film producer Edwin Nazir, Chairman of Asosiasi Produser Film Indonesia (APROFI) was greatly encouraged by the ongoing blocking efforts and positive traffic data.

“It is through collective consciousness and continuous effort that we can fight piracy and move the Indonesian film industry forward,” Nazir said.

Matthew Cheetham, Managing Director of CAP, added: “Indonesia is leading the way in regulatory site blocking in the Asia-Pacific region, if not the world, and the Indonesian government is to be commended for taking a strong stance that he adopted in this area. region. Local industry clearly benefits from the actions, as do consumers who are not only directed to legitimate content, but by being prevented from accessing pirate sites, they are also protected from the serious risks that previous CAP studies show are inherent in accessing pirate sites.”

2 CAP’s latest YouGov consumer surveys show that while piracy continues to be a major concern in the Asia-Pacific region, particularly in Vietnam, Malaysia and the Philippines, where 61% of consumers admit to accessing services pirates in every country, blocking sites and especially government regulatory blocking, has a noticeable effect in preventing consumers from accessing pirated content online.

Earlier this year, the Malaysian entertainment and media industry estimated that it lost RM3 billion a year to digital piracy, with RM500 million in taxes and thousands of jobs at risk. Industry players in the Malaysian entertainment and media scene have called on the Malaysian government to conduct a thorough review of existing regulations, which they say do not fully enforce, condemn or deter offences; nor does it provide copyright owners with sufficient protection for their creative works against digital piracy.

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