Chrome to automatically block notifications from spam sites

Google does its best to block websites from sending you notifications if they become disruptive or come from an “abusive” source. Spam websites, websites that abuse the notification feature – you get the idea. It feels like every website you visit these days wants to ping you with something or be a part of your life the same way apps did when the Google Play Store blew up for the first time. Now every restaurant, department store, and cat shelter has an app, even if you only go once in your life.


A few years ago, the company tested what’s called “silent notification prompts” on these types of websites, automating the blocking process and letting you enable notifications manually if needed or desired. The biggest takeaway is that Chrome clearly tells you that the website may be trying to “trick” you – ouch.

A new code change discovered by 9to5Google shows that work on this feature is continuing and that Google is expanding blocking technology to prevent future attempts by websites it removes! This means that even if you click “Allow” intentionally or accidentally, Google will make the decision to continue blocking it. This seems to take away some of the choice from you in the same way that Norton Anti-virus forces downloaded files in Chrome to be deleted and doesn’t give you the option to keep them (which is why I don’t use Norton!), but if the site is really disruptive or abusive to Chrome’s notification prompt system, maybe that’s best.

Automatic revocation of disruptive notifications

Add new feature and feature flag. Disabled by default.

Chrome deposit

Don’t worry though – the AI ​​isn’t going rogue, and Google says decisions on this feature are being made in line with major complaint reports from Chrome users who have already been spammed into oblivion by users. notifications from these bad actors. Let me know in the comments if you like this level of control and if you prefer to have some transparency or insight into the exact data that is collected to make these decisions.

We view this work as acting on behalf of users to protect their interests, and is an action under the control and discretion of the user.

Google spokesperson at 9to5Google